Architectural Visualisation: 1st and Main

The architectural flythrough embeded below was created by Newlands & Company (NC3D) for Shorenstein Properties and GBD Architects project, “1st & Main”:

This Class-A office and retail space is currently under construction in Portland, Oregon. The animation highlights many of 1st & Main’s interior and exterior features and views, and is set in our Portland City Model to provide detailed, realistic context.

NC3D is a 3D visualization consulting firm specializing in transportation, architecture and urban design projects. We will be featuring their new ‘Transportation Reel’ in our demo reels section in a follow up post.

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.


  1. asolitarywave - December 3, 2007

    great rendering, very impressive video, but a spectacularly boring building…

  2. Anonymous - December 5, 2007

    could not agree with you more – all those sumptuously rendered frames wasted on a really dull 70’s style glass box

  3. Anonymous - December 6, 2007

    seems a little dark. you should try LWF.

  4. Anonymous - December 6, 2007

    Looks a little dark. Try LWF

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