If three dimensional models are going to be used to market new developments they need to be professional as the movie becomes the main selling tool.
Forest Lake is a 500 acre new development in St Louis, USA, accompanied by a slick voice over the marketing clip does it job:
The interesting thing about the movie is the price – family homes come in at $200,000 or £100,000. In the suburbs of London, where are currently writing this, Studio Flats – thats one room – are on the market for around £250,000 or $500,000.
Where do we sign up?