Network Rail: New Lines Promo

Network Rail, the operator of Britain’s rail infrastructure, has undertaken a study to examine the strategic case for New Lines and help shape the future of our railways.

The key aim of the New Line project is to meet future demands for additional rail capacity from passengers and freight users linking London and Scotland in under two hours. Normally such plans are illustrated with more traditional ‘transport like’ movies, this time however Network Rail have pulled out all the stops and produced an extremely impressive promo:

Sure the movie doesn’t actually communicate any information, but hey we like all the effects thrown in, especially the liquid being spilled. Style over substance? Definitely, but we really like it…

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.

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