digital advertisingTilt Shift PhotographyTilt-shift Miniature

Colorama – Tilt Shift – Large and Small

By November 16, 2009 One Comment

At the moment our iMac round the back of the office is churning out our first ‘fake’ tiltshift test. Its been running for 3 days and has given the poor thing a notable level of screen burn, while that processes and we wait for the results, below is how it should be done:

Colorama – Makeover from Upper First on Vimeo.

The ‘giant hand’ makes for an interesting take on tilt shift movies. Developed by UpperFirst for Colorama, the idea is to create a visually absurd situation using displacement of scale between the people in frame and the giant hand. It is meant to underline the contrast of small and big, where the hand symbolizes the consumers ability to effect the environment and in the extension his or her own environment.

Andy

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.

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About Salient

The Castle
Unit 345
2500 Castle Dr
Manhattan, NY

T: +216 (0)40 3629 4753
E: hello@themenectar.com