Adverts in Street View – Could be Video?

We noted last week via Gizmodo that Google has Google’s filed a patent entitled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising,” which in short allows them to paste media (adverts) onto the images.


Its interesting how the mouse in Street View follows the 3D space, we assume to allow any data to be tagged to buildings etc. With data of course comes the ability to provide click throughs and advertising. We dont think it will limited to simple images however as video can also be embedded into panoramas as one of our previous examples shows:


San Francisco Panorama with Embedded Video from digitalurban on Vimeo.

The example was quite easy to produce, we used the real estate of Twin Peaks in San Francisco, but this could of easily been an advert above Buckingham Palace and then that’s when things get interesting…

View the live version of the San Francisco video embedded in panoramic space.

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.

5 Comments

  1. submit movie scripts - January 27, 2010

    there are lots of this ads thingy you can see on the road..another way of good advertising

  2. Chevy astro parts - January 5, 2011

    It’s really very interesting how the mouse in Street View follows the 3D space.

  3. Buick parts - January 7, 2011

    They have used the real estate of Twin Peaks in San Francisco.

  4. Cadillac Parts - January 7, 2011

    “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”..

  5. Toyota camry parts - February 17, 2011

    It’s very amazing how the mouse in Street View follows the 3D space. They have used the real estate of Twin Peaks in San Francisco.

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