Hermitage Plaza: Architectural Visualisation by Uniform

Uniform recently completed a short film for Foster + Partners, for their Hermitage Plaza scheme in La Defence, Paris. The film premiered to an audience including Vladimir Putin amongst others at the Russian National Exhibition at the Grand Palais in Paris.

The film was integral to the launch of the development’s campaign for planning permission and also building an international profile. When complete in 2016, the two towers will be the tallest mixed-use towers in Western Europe, at a staggering 323m!

Hermitage’s CEO Emin Iskenderov had strong ideas for the film so Uniform worked closely with him to create a series of sequences that not only told the story of the scale and the architecture but also attempted to show the Paris lifestyle that the towers will bring to an otherwise quite area of the city’s business district.

Within an ambitious timescale, Uniform delivered two aerial film shoots over Paris, a large scale Green Screen shoot, they even managed to squeeze in a spaceship and we love it…

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.

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