Can a Dodo Tweet?: QRator Museum iPad App Preview

UCL’s Grant Museum of Zoology is reopening on 15 March, allowing some of the rarest extinct animal specimens in the world to be displayed for the first time, but in contrast to the more traditional museum outlook, the new Grant has integrated iPads, QRCodes and twitter into the mix via a project known as QRator.



QRator is an iPad-based system that allows everyone to be a curator and share their views on an exhibition. Visitors can examine an object before leaving their thoughts about it on an iPad to create a digital, ‘living’ label that subsequent visitors can read and respond to. By downloading a free application to an iPhone or android phone, visitors will be able to see rolling updates to the digital label after they leave the museum, or via twitter.

We are horribly biased on this but we think the mix of iPads/QRCodes and Twitter represents a new step in models for interaction in museums. The iPads pull in unique twitter tags from the outside world, allowing the museum objects to be followed and conversations to take place beyond the museums walls.

QRator was developed with the Centre for Digital Humanities (thanks to Claire Ross), UCL Museums and in-house here in CASA (thanks to Steven Gray) with the idea behind digital signage linked to our wider project Tales of Things. The system goes live in beta tomorrow before a formal launch Thursday, we will have full details soon….

Author Bio

Andy is Director of the Centre for Advanced Spatial Analysis at University College London

3 Comments

  1. Canon Inkjet expert - March 30, 2011

    How I wish American museums will also do the same. It’s cool!

  2. inmigrante digital - April 27, 2011

    The users generating content out of the museum it is a really attractive idea, but also the idea of generating content out of the walls of the museum using hypertext.

  3. PlaceMatters Blog Roundup: March 30, 2011 - January 22, 2014

    […] Urban continues their ruminations on the use of QRCodes in the context of museum exhibits. We find the technology and the applications pretty interesting from a broader public engagement […]

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