Burning a Logo into a City…

This is very much a work in progress post, but we are interested in integrating text/patterns/logos into 3D models of the city. At the moment we are putting a work flow in place to take our CASA logo and burn it into the street patten of a procedural city.

Using the CityEngine, combined with vector files and Lumion/3DMax some interesting results can be obtained, especially if you also build in some physics/particle engine and agent based model capability.

We will have more on this in the coming days….

Update 14th March 2012 – Below is the first second draft movie:

Next stages are to build the city over time, we should have a work flow in place soon…

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.


  1. Anonymous - March 15, 2012

    Now you should shape the city itself to the logo so on fly-out it has a nice a-ha effect!

  2. Smithee - March 15, 2012

    Good idea – interlinked radial network cities, could like rather link the Garden City movement, we will give it a go…

  3. Anonymous - March 16, 2012

    Nice video!

    I like the music too – who is it by?

  4. Smithee - March 19, 2012

    Its the default out of iMovie on the ipad – just used for a quick render. Its nice but i think its going to be used on all sort of movies as its one of a few defaults from apple…

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