Charlotte Street is north of Oxford Street and Soho in a region known as Fitzrovia. The name comes from the Fitzroy Tavern (pictured on the corner in the panorama) which was the location for meetings of a number of writers and artists in the area. This name was coined by a group of writers who met at the Fitzroy Tavern at No.16 Charlotte Street between the wars.
The pub, originally the Fitzroy Coffee House, opened in its present form in 1919. Former customers, who coined the name Fitzrovia include including George Orwell, Dylan Thomas, Augustus John and Jacob Epstein.