London Profiler – Easy to Use Geo-Demographics using Google Maps

London Profiler is a web site that enables users to build up a picture of the geo-demographics of Greater London from data on population attributes such as cultural/ethnicity, deprivation, the extent of e-literacy, level of higher education, and health related problems together with the synthetic free geodemographic classifications available in the UK.

The site allows users to visualise themes at different scales, to search by postcode or zoom at borough level, to change the layer’s transparency and to add KML layers.

Developed by our lab (CASA) we are slightly biased here but we think its a great use of Google Maps combined with more traditional GIS data that would not normally be available online in such an easy to use interface.

We will have more on the concept in the coming weeks with the launch of a new mapping website, can’t say too much at the moment but more news soon as we can…

Take the London Profiler for a spin at

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.


  1. Booooooob The Mushroom - February 6, 2008

    uhmm this is really interesting…
    How are you Andy?
    Long time No see..
    Maurizio’ flat is comfy and I got a lot of friends there!
    Take Care!

  2. Andy - February 6, 2008

    Good to hear from you Bob – its been a long time..

    Glad you like the work πŸ™‚


  3. Rob - February 6, 2008

    Nice site. But most of the data you show is available for all of England. Why limit yourself to the capital?


  4. Andy - February 7, 2008

    Good question Rob – the focus for London Profiler was ‘London’ due to our work with local authorities.

    A UK wide version is coming soon…


  5. Richard Kingston - February 8, 2008


    We are developing a similar tool for the Joseph Rowntree Foundation for the UK and NI. Did you have any problems with ward/OA boundary copyright?

    Richard Kingston
    University of Manchester

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