Connected to Everything: Else Mobile (The Time Has Come)

Overlaying data driven graphics is a neat yet relatively quick and effective way communicate a sense of connectivity – as the clip below demonstrates. The advert was created for Else Mobile Phones as half viral campaign, half official website content and commissioned by The Visionaire Group in LA. ‘The Time Has Come’ acts as an intro for the new mobile device. The entire campaign was shot on location in downtown LA and California:

Else Mobile (The Time Has Come) from Rob Chiu on Vimeo.

We are becoming increasing connected – soon there will be a way to connect every object to the internet and every object to everything else. More on that in the coming months, we would like to say more but sadly we are not allowed to, simply watch this space, work is going on in our lab as we type…

Author Bio

Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.


  1. coastal - January 12, 2010

    Lol it’s a great film. Shame that they’re slating mobile technology whilst selling you mobile technology. o/ It’s all rather sensor web which is neat.

  2. Anonymous - January 12, 2010

    hum, this movie doesn’t tell me much.

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