2010 U.S. CENSUSCensuslatinosquint/opera

2010 U.S. CENSUS: Latino Advert

By August 26, 2010 No Comments

While working as Associate Creative Director at Shilo, Changethethought partner Mike Slane co-directed and lead animation efforts for this fun and playful broadcast spot for the 2010 U.S. Census. Focused on the latino audience, this spot combines live-action, character design and inventive animation to create a city made of clay.

The advert targets America’s Latino population, which consists of nearly 47 million people and comprises the country’s second largest (and fastest growing) ethnic group. It would be nice to see a similarly creative advert for the forthcoming UK Census, perhaps developed by squintopera or such like…


Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.