Augmented Reality

Augmented Reality for 3D Max and SketchUp

By August 2, 2010 One Comment

Augmented Reality can be very impressive within office, museum and gallery based environments. It provides a hands on way to visualise cityscapes, architecture and urban animations displayed directly onto a physical desktop.

With the plugin for 3D from AR-Media it is also extremely easy to create:

We like the way all the animations are held with the file and move beyond the tag.

If you have not tried out tag based Augmented Reality yet then now is your chance as AR-Media also have a plugin for SketchUp:

Head over to to download the plugins. We have been working with AR for a while now and it really does offer a lot of ‘bang for the buck’.


Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.

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