Architectural Visualisation

Architectural Viz: Transitions between Real and Virtual, Shopping City Sued

By November 19, 2010 3 Comments

Produced by Telegram71 and commisioned by Atp Architekten Ingenieure, the video below shows a possible future renovation of the Shopping City Sued, a shopping mall extending for nearly 2 km in the periphery of Vienna. The insertion of 3d modeled and rendered sequences into on site shootings gives a clear idea of the transition between the actual stage and the future development:

Central to the visualisation are the transitions between real world and rendered, we especially like the staircase sequence 3 minutes into the clip. Its not easy to make a clip based around a shopping centre interesting, but Telegram71 seem to of pulled it off.

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Andy is Professor of Digital Urban Systems at the Centre for Advanced Spatial Analysis at University College London.