Architectural visualisation is entering a new era, no longer are we subjected to the 90’s cliche of hot air balloons and Utopian city visions. While still basically marketing ploy’s the level of professionalism has dramatically increased recently.
Yesterday we looked at the Bradford Centre Regeneration by Squint/Opera with the theme of building components flying around the scene to represent change. This is becoming a common theme in urban visualisation and one that to be honest we can’t help but like.
The move below is by Designhive, another London based visualisation company which works independently for architects, urban masterplanners, interior designers and developers producing realistic and inspiring visions of future built environments. Their movie of the Snowhill development in Birmingham uses the building component transition to good effect:
Planned to be a 21 story hotel with 180 bedrooms with a 16,000sq ft conference centre the movie does a good job of making the development look dynamic and one that requires planning permission – the basic premise of a good urban visualisation.
Architectural visualisation is entering a new era, no longer are we subjected to the 90’s cliche of hot air balloons and Utopian city visions. While still basically marketing ploy’s the level of professionalism has dramatically increased recently.
Yesterday we looked at the Bradford Centre Regeneration by Squint/Opera with the theme of building components flying around the scene to represent change. This is becoming a common theme in urban visualisation and one that to be honest we can’t help but like.
The move below is by Designhive, another London based visualisation company which works independently for architects, urban masterplanners, interior designers and developers producing realistic and inspiring visions of future built environments. Their movie of the Snowhill development in Birmingham uses the building component transition to good effect:
Planned to be a 21 story hotel with 180 bedrooms with a 16,000sq ft conference centre the movie does a good job of making the development look dynamic and one that requires planning permission – the basic premise of a good urban visualisation.
Regeneration these day’s is often a byword for selling off prime real estate and pricing people out of the area – which is why many regeneration projects don’t really want to give people a free and open say on proposals.
However, when it is done right it can lead to opportunities for innovative visualisation and Squint/Opera, a company based in Battersea, London are currently one of the lead players in the visualisation market.
A common theme in many architectural visualisation’s today is having building components fly around the scene to represent change – the movie below, commissioned by Bradford Centre Regeneration to present the realisation of Will Alsop’s 2003 Masterplan, provides a good example of this technique.
To provide context ‘A lone street sweeper inadvertently wakes the sleeping city, setting in motion a spectacular sequence of transformations’:
The projects featured are either under construction or at the planning stage. The film was created to appeal to both the general public and to potential investors.
We hope to feature some more of Squint/Opera’s visualisations and some more info on the company in future posts.