The Tweet-O-Meter measures the volume of tweets about the Carling Cup Final and shows who’s tweeting hardest; fans in Birmingham, Manchester or London! As Carling states – it’s a great way to see where the buzz is in the build-up to, and during, the final.

For your tweets to be measured use #CCF10 and if you’re following a particular team add #villa or #manutd. Also, you’ll need to geolocation turned on in Twitter to do this…

To enable us to locate your Tweets, login to your Twitter account at www.twitter.com and select “Settings” at the top of the page. In the location setting, check the box next to “Enable geotagging”. That’s it! Any message from now on sent via Twitter with the “#ccf10” tag will be caught by our Tweet Meters.

The Tweet-o-Meter system was developed here at CASA, University College London and measures the amount of tweets (measured in Tweets per Minute or TPM) received from various locations around the world. The gauges are updated every second giving you a live view of the TPM’s in each location.

There is some serious science behind the Tweet-o-Meter, it is designed to mine data for later analysis relating to furthering our understanding of social and temporal dynamics for e-Social Science within the Twitter demographic. The system is as part of a wider survey tool as part of the NeISS project in association with us here at Digital Urban, with research by Urban Tick and coded by Steven Gray.

View the Carling Tweet-o-Meter.

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The Molson Coors lager brand is aiming to get fans talking about the game, which sees Aston Villa take on Manchester United, on the social networking site by using the hash tag #CCF10 and submitting their comments to @thecarlingcup.

The sponsor will track the levels of activity across the social media platform as well as the topics supporters are discussing around the game via a new Tweet-o-Meter, which the brewer has created in partnership with us here at the Centre for Advanced Spatial Analysis, part of the University College London.

Carling brand director, Martin Coyle, says: “Our ambition is always to give fans a bigger voice and get them involved with the competition every step of the way – the great thing about digital activity is that it gives everyone the opportunity to have their say in what should be a superb occasion.

“With all the activity we’ve got lined up on Sunday we genuinely believe that this is the first ever digital cup final. It should be a cracking game and if our activity can add a little more to the overall experience then it’ll be a great way to celebrate 50 years of the competition.”

Your be able to view the results via our customised Tweet-o-Meter over the weekend on Sky Sports and online, we will put a link up as soon as its ready.

In the meantime our city Tweet-o-Meter continues to ‘mine’ the cities for social trends…

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