Colorama – Tilt Shift – Large and Small

Andy — Mon, 16 Nov 2009 11:17:00 +0000

At the moment our iMac round the back of the office is churning out our first ‘fake’ tiltshift test. Its been running for 3 days and has given the poor thing a notable level of screen burn, while that processes and we wait for the results, below is how it should be done:

Colorama – Makeover from Upper First on Vimeo.

The ‘giant hand’ makes for an interesting take on tilt shift movies. Developed by UpperFirst for Colorama, the idea is to create a visually absurd situation using displacement of scale between the people in frame and the giant hand. It is meant to underline the contrast of small and big, where the hand symbolizes the consumers ability to effect the environment and in the extension his or her own environment.

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Toyota – Norwegian Visualisation

Andy — Wed, 11 Nov 2009 10:04:00 +0000

The Toyota advert below was created by Gimpville, a production house based in Oslo, Norway. We don’t normally include adverts, but it is so well done its worthy of a post:

Toyota from Apt on Vimeo.

Simple, but charming…

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Colorama – Tilt Shift – Large and Small

Toyota – Norwegian Visualisation