Augmented Reality is one of those technologies that is very impressive yet simple to implement. Thanks to the Development Lab of Inglobe Technologies its just got easiy via their Web-Based Tool that allows users to visualize Google Earth 3D models using Augmented Reality.
Take a look at the movie below:
While ARSights is not Augmented Reality directly inside of Google Earth, it acts a browser for models that in turn can be visualized directly on users’ desktop, by connecting a simple webcam and by printing a suitable code.
Take a look at http://www.arsights.com/ for more info.