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To be honest we are always a little skeptical of press releases and tend not to post direct quotes as they often simply over-hype a product. As such it is with interest that we find the following:

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MOOFU, a fast-growing UK company focusing on emerging technology, emerging markets and emerging people, today announces the launch of Archi-Me, a new solution that enables designers to create fully interactive avatar-based virtual environments from 3D CAD models.

Archi-Me changes the way designers and clients imagine, visualise and test projects by creating high-quality environments that people can explore in much the same way as in a computer game, with an avatar and user-friendly interface.

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The clip below details the system:


The clip is not all that impressive and the with systems based around Unity or OpenSim via the ArchNetwork it looks like Archi-Me has a lot to live up to – but as the press release carries on –

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MOOFU has launched Archi-Me after receiving an exceptional response to calls for early adopters from companies in the UK, USA, India, Italy and New Zealand. The technical team has created stunning virtual environments for schools, recreation buildings and a luxury villa.

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Perhaps we have got the wrong end of the stick on this one but we cant see designers using the system with the current state of the avatars/lighting compared to others on the market (?)

See www.archi-me.com for full details.

Feel free to agree or disagree via the comments….

One Comment

  • Nick Palfrey says:

    Thanks for the constructive comments regarding Archi-Me that have been
    posted in this article. Although we realise that there are other solutions
    tailored for specific needs of some 3D world creators, Archi-Me works well
    for architects and designers. We use a specific protocol to import the 3D
    CAD models they have generated during the design phase.

    This process means that they don’t have to learn a new coding language and
    is more importantly offered as a service so that we do all the hard work.

    In some of the images you have seen and specifically in the golf course
    sample, we are using models supplied by a client that they have specifically
    requested that we don’t enhance. We are now offering to improve the
    texturing and lighting in all the 3D models as part of our free evaluation.

    As with all things new, there are drawbacks and we understand that there are
    higher quality options but for our target market, we are aiming to do
    something innovative and efficient.

    Enjoy!!
    – Nick Palfrey MD MOOFU

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