As such the levels of investment made in such animations are notable, allowing highly polished and therefore cutting edge animations. Styles vary according to the target demographic with funky city apartments receiving a different treatment to your typical family orientated development.

Hyland Village is an example of marketing a new life style and neighborhood unit. Built by McStain Neighborhoods, a Colorado developer and homebuilder, Hyland Village aims to offer (note marketing speak):

a vibrant alternative to typical suburban neighborhoods. Imagine leaving your car in the garage for a whole weekend. Here, you’ll be able to walk to the boutiques and services on Main Street, to the neighborhood pool and community center, to the charming parks, and to the miles of trails along the Farmers’ High Line Canal. And as you’re walking, you can revel in the details of traditional neighborhood design: front porches, quaint tree-lined streets, architectural variety, tucked-away alleys and inspired street scenes.

We were impressed by the visualisation, its a nice compact 3 minute movie that does its best to provide a feel of the development…

You can find out more from http://www.myhylandvillage.com

The post Hyland Village: Digital Real Estate Marketing appeared first on Digital Urban.

Forest Lake is a 500 acre new development in St Louis, USA, accompanied by a slick voice over the marketing clip does it job:

The interesting thing about the movie is the price – family homes come in at $200,000 or £100,000. In the suburbs of London, where are currently writing this, Studio Flats – thats one room – are on the market for around £250,000 or $500,000.

Where do we sign up?

The post Caseyville Forest Lake – Digital Real Estate Marketing appeared first on Digital Urban.

Developed around 11 key zones the total coverage will be larger than Manhattan and housing 700,000 people. In essence the development is a new city on the waterfront in a city that is expected to grow from 1.2 million to 4 million in population by 2020.

The marketing movie below provides an insight into the plans:

As is to be expected form Dubai the vision of architecture, urban design and town planning have been integrated into a living environment and skyline that approaches an almost Bladerunner-esk view.

Find out more from the Dubai Waterfront site.

The post Architectural Visualisation – Dubai Waterfront appeared first on Digital Urban.

Developed around 11 key zones the total coverage will be larger than Manhattan and housing 700,000 people. In essence the development is a new city on the waterfront in a city that is expected to grow from 1.2 million to 4 million in population by 2020.

The marketing movie below provides an insight into the plans:

As is to be expected form Dubai the vision of architecture, urban design and town planning have been integrated into a living environment and skyline that approaches an almost Bladerunner-esk view.

Find out more from the Dubai Waterfront site.

The post Architectural Visualisation – Dubai Waterfront appeared first on Digital Urban.

The Northern An Khanh New Town Development Project in Vietnam is the starting point of a new city. Development started in December 2006 and is scheduled for completion in June 2020 aiming to achieve a balance between Housing, Culture, Industry and Ecology.

Our interest lays in the promotional video, running at over 8 minutes it features some impressive animation, as it typical of high-spend projects requiring the best in architectural animation:

The city animation is stunning, so much so our suitcase was half packed before the animation finished. Digital animations of cities can be an effective marketing tool if used properly. Although a totally unfair comparison it put us in mind of the ‘Birmingham City of the Future’ movie on YouTube:

The film was made by Birmingham medical students for the Comedy Revue 2006, uploaded to YouTube by Matthew Doyle.

Find out more about the Northern An Khanh New Town Development Project.

The post Digital Marketing – North An Khanh “Star World” New Urban Area Vietnam appeared first on Digital Urban.

The Northern An Khanh New Town Development Project in Vietnam is the starting point of a new city. Development started in December 2006 and is scheduled for completion in June 2020 aiming to achieve a balance between Housing, Culture, Industry and Ecology.

Our interest lays in the promotional video, running at over 8 minutes it features some impressive animation, as it typical of high-spend projects requiring the best in architectural animation:

The city animation is stunning, so much so our suitcase was half packed before the animation finished. Digital animations of cities can be an effective marketing tool if used properly. Although a totally unfair comparison it put us in mind of the ‘Birmingham City of the Future’ movie on YouTube:

The film was made by Birmingham medical students for the Comedy Revue 2006, uploaded to YouTube by Matthew Doyle.

Find out more about the Northern An Khanh New Town Development Project.

The post Digital Marketing – North An Khanh “Star World” New Urban Area Vietnam appeared first on Digital Urban.